The Tech Edition

April 09, 2008

Is your town’s website up to snuff?

By CAROLE MATTESSICH
Correspondent

For those who believe that a strong democracy requires an informed citizenry, municipal websites are a godsend. The sites are pretty nifty, too, for those who are just plain curious about what’s going on around town.
Every municipality in the county now has a website up and running.
The sites differ in levels of technological advancement and design, with almost half undergoing redevelopment aimed at increasing their sophistication and content. But even the most modest site already serves as a virtual encyclopedia of civic information.
All sites provide the basics on governmental structure and current representatives. Each site also provides some form of news feature and a schedule of town meetings. About half the towns also post the agendas, and minutes, of such meetings.
On some sites, you can review the full text of your town’s code. And some sites now even offer interactive, online services enabling you to “run errands” such as applying for a dog license, or paying for a traffic ticket, from the convenience of your own home computer.
The best way to learn all the features of your town’s website is to spend time navigating it.
Here are some highlights:
 

Avalon
www.avalonboro.org

Avalon, which already has a robust website, is about to undergo more changes.
The borough used outside vendor Joyce Media, of Bridgeton, to help develop its site, and just last week brought on a new Public Information Officer – Scott Wahl – to work on site planning.
Improvements will make the website easier to navigate and more interactive, Wahl said, and will include additional content and constant updates.
“A website truly is a gateway of information for residents, visitors, and all the local organizations and business community,” Wahl said.
He’s also interested in tone.
“People here are positive and friendly,” Wahl noted. “We want the website to be an extension of that.”
Site features include links to civic organizations, and a live webcam providing beach views alongside current surf and weather conditions.

Cape May
www.capemaycity.org

City Manager Lou Corea, a technology buff who created the city’s website and remains its webmaster, said that since its inception in March 2001, the site has hosted some 300,000 visitors.
Correa spends about an hour a week on site-related work. That increases during periods like last week, when he was uploading conceptual plans for the city’s new convention hall onto the site.
The comment box is a popular feature, Correa said, with visitors frequently posing questions that he passes along to organizations like the Chamber of Commerce.
Site visitors are greeted with the sounds of waves and birds. Cape May’s code book is available, and individuals can pay court summonses online. Additional features include: permit forms and applications; project and grant updates; beach information; and bids and quote requests.
The city is planning to add multiple webcams to its site, Correa said, with at least one camera situated at the Cove “so people can see the water, scanning all the way down to the lighthouse.”

Cape May Point
www.cmpnj.com

Commissioner Joe Nietubicz designed and manages the Point’s site.
Aptly enough for a town beloved to birders around the world, the site contains a link called “Sightings,” which links the electronic visitor to birding hotlines and watches.
In addition to basic information relating to its governance, the Point’s site includes interesting historical data, sub-sites on commissions (environmental, Lake Lily, and flood plain), and a colorful newsletter by Nietubicz entitled “The Point is …”
The site also features an on-line code book, and a nifty “eService” enabling visitors to register for e-mail updates alerting them to upcoming borough meetings.
 

Dennis Township
www.dennistwp.org

Together with the “usual suspects” of meeting schedules and information on government reps, the Dennis site features special screens for areas such as the Senior Center, Recreation Center, Museum & History Center, and the Historic Home Owner’s Association.
Township Administrator Jody Alessandrine said township employees presently use their vendor, a local developer named “Power of Production Studio,” to post any updates.
The website is “not overly utilized,” according to Alessandrine, but prospects of a new website are under discussion. The township is committed to posting its codes online, Alessandrine said, but additional future features are not yet determined.

Lower Township
www.townshipoflower.org

Designed and maintained by Bret Matthews, of Lower Cape May Regional High School, Lower’s site contains scads of information and forms that could keep an interested web-surfer busy for hours.
Downloadable forms include applications for yard sales, raffles, dog licenses, and marriage licenses, as well as all forms required for construction projects. The construction department sub-site even offers full text of building codes.
The site also publishes bid descriptions, enabling contractors to review and bid on Township work, and enabling the public to bid on surplus municipal items.
Township employee Eileen Kreis handles some of the day-to-day work involved in keeping up with postings.

Middle Township
www.middletownship.com

Though the township used an outside firm to construct its first website in March 2002, employee Leigh Ann Russ is the self-taught webmaster who redesigned the format in January 2006 and now handles the site.
Middle posts meeting agendas and minutes for regular government meetings as well as work sessions, together with other information that department heads feel will be helpful to the public.
“The more information we post, the better the site is,” Russ said. She noted that the site gets “lots of hits” just before meeting dates, indicating that residents are using the site’s calendar and/or agendas.
The township’s code book is online, as are many forms and applications, minutes of Township Committee meetings dating back to 2002, and a recently-added weekly “crime blotter” in addition to a detailed monthly police report.

North Wildwood
www.northwildwood.com

Almost 150,000 visitors have used the city’s robust site since its introduction in early 2005. Superintendent of Recreation Buddy Tarbotton participated in that initial effort.
“I had enough tech savvy to get myself in trouble,” Tarbotton said with a chuckle, noting township employees Steve and Nicole DeHorsey now take the laboring oar on postings, while George Joyce at Joyce Media serves as webmaster.
Tarbotton said the city tries to make the site “as user-friendly as possible, give the public as much information as possible.” Features include detailed coverage of current municipal projects, and useful links to community organizations. There’s even a link to online government auctions.
“It’s part of today’s world – you have to have access,” Tarbotton said.

Ocean City
www.ocnj.us

Organized and informative, the home screen of Ocean City’s website provides options for the “resident,” the potential city “visitor,” and the “business” operator.
A “What’s new” feature provides a wealth of information on community topics like the Route 52 causeway bridge replacement, and the site’s calendar is among the most comprehensive of all county sites.
This snazzy site also offers on-line services enabling users to purchase beach badges, pay parking tickets, and buy tickets for Ocean City Pops events, directly from their home computer.

Sea Isle City
www.sea-isle-city.nj.us

Sea Isle’s site offers a full array of substantive information on timely topics. Currently, it includes presentations on a “blueprint for the future” and the city’s budget process, as well as a comprehensive Smart Growth endorsement plan that will guide future land use.
Additional features include an online auction and a lovely photo collection, including aerial views of the city.
Employees Patti Ann Poniterro and Carmela Desiderio are responsible for keeping the site up to date.

Stone Harbor
www.stone-harbor.nj.us

Mayor Suzanne Walters notes that “we have designed this site to be a source of information for our residents, seasonal visitors, and guests as well as our business community,” and the site delivers.
Against a backdrop of lush sea-side photography, the site includes features such as the full text of the borough’s master plan and code, as well as a general elevations map.
Users can pay both traffic tickets and property taxes online, and they also can download forms such as Planning Board applications directly from their home.

Upper Township
www.uppertownship.com

Township Engineer Paul Dietrich handles the township website, which contains a large number of onsite forms. These include forms for applying for OPRA requests, employment with the township, certified property lists, dog licenses, landlord’s certificates, and a full array of applications put before the township’s land use boards.
The current home page links visitors to a recent issue of New Jersey Monthly, ranking Upper Township No. 2 among the 100 “best places to live” in New Jersey.

West Cape May
www.westcapemaynj.us

The borough’s interesting website bespeaks its hometown quality, beginning with historical information offered at its home page.
Though the borough uses an outside vendor for construction and design, Mayor Pam Kaithern has responsibility for updates.
Together with standard features, the site offers a unique “Engineering Report,” providing the public with details (and, in some cases, schedules) of current municipal projects.
Numerous forms are online, as well as access to the borough’s code and a host of land use documents – from the Historic Preservation Commission guidelines to a “simplified zoning chart.”

West Wildwood
www.westwildwoodnj.com

Borough employee Maria Sharkey, who designed the borough’s website in 2005, has responsibility for current updates.
Just now, she said, she is in the process of adding new online forms (including a mercantile license application), as well as information relating to the borough’s Fourth of July festival.
Presently, the site contains information on property taxes, trash and recycling, government representatives and meetings. It also links to the borough police and fire departments, which maintain separate websites.

Wildwood
www.wildwoodnj.org

“Websites are a great tool,” said Mayor Ernie Troiano, “but ours is absolutely horrible, and we’re in the process of updating it.”
The mayor’s candor perhaps didn’t give sufficient props, for the city’s website does provide access to some city ordinances and land use regulations, as well as useful links to related agencies and organizations.
“Websites are becoming like newspapers,” Troiano noted. “They allow us to put up information that the residents really care about, and though not everybody is computer literate yet, more and more people are learning.”
Commissioner William Davenport is working on site redevelopment, Troiano said.

Wildwood Crest
www.wildwoodcrest.org

Assistant Recreation Supervisor Brian Cunniff, who assists with daily postings for this robust site (and also writes for this paper), is an avid proponent of municipal sites.
“It’s a way for towns to get what they feel is important information, in proper form,” said Cunniff. “And more and more people are using it each day to get their information.”
The Crest’s website contains enough information to keep an interested resident busy for hours. Cunniff says it is also geared to serving potential visitors who are planning vacations. “They not only get everything there is to know about the borough, but we have links to places like (the Greater Wildwood Tourism Improvement and Development Authority),” he noted.
Cunniff also noted that services such as online forms are benefitting both residents and municipal employees, in cutting down on trips to borough hall and mailing.
“Whether it’s a right-to-know inquiry or a crafts show registration, they just download the form,” he said.
The borough welcomes residents’ comments about the site, Cunniff said, and it has built many site improvements in response to public input.

Woodbine
www.boroughofwoodbine.net

Woodbine has the distinction of being the only municipal website in the county whose home page begins with a quote from Shakespeare, and its overall design and content follows that impressive opening.
Mayoral assistant Maryjaye Sypniewski is responsible for updates and she has an excellent source of reference: her husband Bernard Sypniewski is webmaster. The multi-talented Bernard teaches computer science and design at Rowan’s Camden Campus, and also serves as the borough’s public defender.
“The municipal website is the tool of the future,” Mayor William Pikolycky told this paper.
“With the website, whether you’re a municipality or a business, you can really grow and make the information available that your clients are looking for,” the Mayor said, noting that Woodbine is committed to keeping its site updated on a regular basis to “tell people things that are happening and things that are planned.”
Pikolycky noted that the site receives “not only local hits, but hits from people who have interest in the community, and people who lived here at one time and want to stay in touch.”




Carole Mattessich can be e-mailed at gazette@catamaranmedia.com or you can comment on this story by calling 624-8900, ext. 250.

 

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