The Business At Hand
Jersey Shore Business Journal
May 2, 2007
Ann Richardson
Crown jewels on the chopping block
With any luck, in about five years the state-of-the-art mix of fixed span
bridges and causeway leading into Ocean City will be finished. After
enduring the chaos yet to transpire, I’m sure we’ll all breathe a
collective sigh of relief at the ribbon cutting.
What will we find when we come into town, where exactly will that
modern bridge, the largest construction project of its kind in South
Jersey, take us? Will it lead to an enhanced version of our once
viable year-round community or will it become the bridge to nowhere,
an expensive ghost town, full of big homes and condominiums yet
devoid of people, including the coveted families once the backbone
of the place we call home?
We’re at an important crossroads, and it may be that as we build a
bridge across the bay we are dismantling the heart and soul of our
community. On Dec. 11, 2001 we rallied to build a new high school,
perhaps the most pivotal decision in a generation. The 2007
municipal budget is another big milestone; decisions made today may
affect our children in ways unimaginable a few years ago.
The proposed $56 million budget is the most controversial in recent
memory. A few years ago, citizens filled the Music Pier in protest
of a larger increase than the proposed 1.9 cents by Mayor Sal
Perillo. The stakes are much higher today. With a sagging real
estate market, future rateables are in question. A perfect storm is
on the horizon. As new construction dries up, our year-round
population is dwindling, business is down and a soon-to-be state
imposed 4% cap on budgetary increases combined with an outcry from
the seasoned citizenry has city council members on the offense.
The battle is raging, with council poised to take a carving knife to
everything from the fire and police departments (the heart of our
public safety) to the Ocean City Aquatic and Fitness Center, as well
as the municipal golf course and airport and myriad city services.
Every city employee, once an asset, now a cost, is in jeopardy.
Outsourcing is the name of the new game. “FTEs,” full time
employees, once revered, are deemed too costly. As construction on
the new bridge continues, are you willing to “wing it” when it comes
to unknown and unpredictable catastrophic events won’t necessitate
more bodies rather than less?
There are not many more pressing issues facing us than where we are
headed as a community. What sort of town do you want to live in and
how much are you willing to pay for services? Do you value public
safety and our brave police and firemen, those who risk their lives
every day to protect us, enough to stand up and fight for them or
are you willing to throw in the towel and accept the loss of a
firehouse and three full-time firemen and the introduction of
seasonal employees and volunteer firemen to the mix? Are you willing
to see your insurance costs go up as a result?
Are you willing to accept inevitable cuts in our police department,
emergency management and the privatization of the Aquatic and
Fitness Center? Do you value a clean, safe community or is that not
important? What sort of trade-offs are acceptable?
Every one of the many crown jewels in our city is on the examination
table. The fire department has had their exam, and despite passing
with flying colors and gold stars, surgery is being scheduled as we
speak. The police department is next, and who knows how severe that
amputation might be. Personally, I feel a lot safer knowing that
they are around. More is better; more is a deterrent. To this
council, every asset is now a “cost center” to be evaluated.
Times are changing, but it’s been a long time coming, according to
1st Ward Councilman Jody Alessandrine. The new bridge, he said, is
going to lead to an empty town, similar to Longport or Avalon.
“We have to change the culture,” said Alessandrine. “With
projections of our budget going up 24% over the next four years we
have to start cutting bodies. We have lost 22% of our registered
voters since 1998. We’re number six in the nation in terms of
population loss.”
Alessandrine did not mince words as to the origin of the problem.
“It was by design,” he said. “The bridge is going to lead to a
beautiful community with fewer people, a homogeneous community
devoid of diversity. It is by design of those in the development
community and their friends. It’s an attempt at gentrification,
driven by greed. I said it all along during the boom that it was
going to come to an end sometime. We lost a lot of people. They left
town and now we have four years of unsold inventory and we’re less
and less of a community. We have only 30% of the kids in the high
school and Little League is down by half.
“They didn’t want seniors on fixed incomes, they didn’t want
Fairness in Taxes members,” said Alessandrine. “They offered them
enough that they gave up and cashed out. We have to make changes,
tough decisions. We have to be responsible, make some unpopular
decisions. The senior citizens are begging for more to be cut.
That’s the reality. We look rich on the outside, but there are
people out there just making ends meet. There are ways to do more
for less, and there are two areas where we can do it, police and
fire. We have to reduce full-time employees. It’s hurtful, but
what’s more hurtful is the evaporation of the community.
“It goes beyond politics and policy,” he added. “It comes down to
morals and morality; we do the moral thing and make it affordable.
Yes, people say its capitalism and the American way. What did the
city do to stop the migration, to mitigate it? We need to invest in
our downtown, our infrastructure, cut bodies and invest in our town.
We have to do the right thing and make it more cost effective to
live here. But I guess it’s a whole heck of a lot easier to control
the community if you only have 6,000 people.”
Ouch! Not surprisingly, Mayor Sal Perillo disagreed.
“What has caused people to leave Ocean City is the same thing that
has caused people to leave all the shore communities from Brigantine
to Cape May, the real estate prices increased and the people moved
out of town,” said Perillo. “There is no one to point to and no one
to blame. It’s a good thing when real estate prices go up and a bad
thing when they go down. The key now is to attract people to live in
Ocean City. They want a clean and safe place to live. Cutting public
safety is not the way to do it.”
Perillo said he ordered performance evaluations on all city
employees and department heads would be asked to establish annual
goals. All “cost centers” will be evaluated.
“This talk that we haven’t done anything is irresponsible,” he said.
“We have managed the city very responsibly.”
Council President Jack Thomas said that’s not good enough.
“We are working on the 2007 budget with an eye on 2008,” he said,
adding that the state-mandated budget cap was going to be a big
problem. “It means we have a choice to go ahead as we are now and
hope for the best or try to mitigate the changes next year. This is
going to have a major impact on towns all over the state. It’s
significant. We’re going to have a big shock and have to lay people
off next year if we don’t do something this year.
“In our mind, it’s not prudent to wait until next year,” Thomas
said. “That’s no way to manage a business which is what the city is.
If you have one department asking for more than four percent
increase, then you have others that have to cost you less. People in
Ocean City demand a lot of quality services. Our job is to deliver
these services in an efficient and effective manner. We can’t keep
doing things the way we were. Our hands are not tied, but
handcuffed.”
Perillo said he feared any cuts in public safety would be
detrimental.
“Public safety is the most serious responsibility of a
municipality,” he said. “Taking any action which would compromise
public safety is not in the public interest.”
“That anything would compromise public safety is a perception,” said
Thomas. “It hasn’t been fully discussed. We’re in the middle of the
issue. We’ve been using the same old model for years and years,
there are other ways to provide public safety. We have to look at a
new model. If we have cooperation from all parties, we can do this.
The issue of public safety is far from over.”
To be fair, Thomas is correct that the budget cap is looming. But
it’s a long way off, and if it’s going to happen, shouldn’t we be
well positioned at the baseline? Shouldn’t we be marching on
Trenton? Why is everyone accepting this “cap” as the solution to
property taxes? Maybe the Trenton politicos ought to cut some of
their state-wide fat and leave our fire and police departments
alone.
Thomas is also correct that the issue is far from over. You, the
citizenry need to be a part of it. How important is public safety?
Is it your priority? The police and fire department cost the average
homeowner about $370 each year, a combined $720 for 24/7 coverage at
your door within four minutes. If that’s important to you, you’d
best let your councilman and mayor know it. Sit this one out at your
own peril. The future of your community is at stake. The health and
safety of your family is on the chopping block. Council members are
holding carving knives. The council and mayor are listening. Speak
up.
Ann Richardson can be e-mailed
or you can comment on this story by calling 624-8900, ext. 250,
or visit Speak Out. |